Legendary Harley-Davidson eau de toilette
Harley-Davidson manufactures iconic motorcycles, but it’s also got a few side ventures—not all of which have enjoyed the sweet smell of success. In the 1990s, the company delved into the fussy business of boutique perfumes and colognes, offering scents with names such as Black Fire, Destiny, Legendary, Hot Rod, and Territory.
The underlying concept was to make users smell like their bikes. “Woody aromas with hints of tobacco” didn’t stop the product extension from failing even among the faithful.
