Gucci Memes Itself On Instagram And The Results Are Cringe-Worthy

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Apparently, Gucci found an ingenious way of maintaining its popularity. If you thought that this fashion giant was too fancy for you, their latest Instagram posts will tell you exactly the opposite.

Don’t believe us? Just search #TFW Gucci on Insta and you’ll see. Here is one of the best examples we have for you:

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#TFWGucci Social networks are our everyday vernacular, creating endless archives of images that are entertaining, disturbing, or titillating. @meatwreck, a collaboration between artists Mitra Saboury and Derek Paul Boyle, enlivens the digital stream with their own blend of organic and surreal imagery. A foot sprouts plants, a piece of meat is framed, or a woman sleeps between mattresses instead of on top. Inspired by @beigecardigan, the duo pictures a #LeMarchédesMerveilles timepiece for #TFWGucci bursting out of the wearer’s suit. ‑ Text by @kchayka. Discover more through link in bio.

A post shared by Gucci (@gucci) on Mar 17, 2017 at 4:58am PDT

Right now, the company is using the oh-so-beloved memes to promote its latest line of wristwatches.

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#TFWGucci William Ndatila (@williamcult) has a darkly luxurious aesthetic. His addictive Instagram feed ranges from memes to videos of upcoming DJs and eerie images, curating a personal style from found digital material. For #TFWGucci and #LeMarchédesMerveilles timepiece, Ndatila found Italian Renaissance painter Agnolo Bronzino’s portrait of Eleonora di Toledo, created in 1560, and captioned it. This is an example of a reaction meme—an image a user reposts to express their own feelings. Here, Eleonora is disappointed in the quality of gifts from her potential suitor. — Text by @kchayka. Read more through link in bio.

A post shared by Gucci (@gucci) on Mar 17, 2017 at 9:20am PDT

The hilarious memes are brought to life by a team of creative photographers at @meatwreck, along with designer William Ndatila and documentarian Alec Soth. Of course, these are just a few of the names that designed these hilarious, yet classy memes.

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#TFWGucci Documentary photographer @littlebrownmushroom (Alec Soth) is known for his melancholic images that capture small-town landscapes and people. With a sly wit, his bare-bones memes have the same creative focus that makes him an art-world social media favorite. His Instagram account is a playful mix of his latest photos, funny screencaps, and cryptic text message exchanges, and his sharp take on the Gucci #LeMarchédesMerveilles watch for the #TFWGucci project — conceived of and photographed solely by Soth himself — would fit right in on both Reddit and the runway. – Text by @tatianaberg. Read more through link in bio.

A post shared by Gucci (@gucci) on Mar 18, 2017 at 7:04am PDT

Also, please take a look at the photo captions. The overly-detailed explanation of each meme just makes it even funnier (if that were possible), which increased their popularity in the eagle eyes of critics.

After all, who doesn’t love a good meme?