Pricier items are at eye level
Items that retailers really want to move are placed at eye level and on endcaps. It’s one of the same tricks supermarkets use to make you spend more money. People will be more swayed to purchase items that are right in front of their faces. There’s also an eye level for children. The season’s hottest toys and accessories will be placed on lower shelves to encourage kids to beg their parents for whatever this year’s big-ticket item may be.
