Big sale signs make you spend more
The malls are a madhouse, thanks to those huge red sale posters in store windows tell you that the store is having deals, and the bright hue makes you feel like those sales are aggressive and prices are low, Shopify reports. But even if the sign says “50 percent off!,” look closer. It’s probably only up to 50 percent off. The reality inside the store is that most items are not deeply discounted and many aren’t even on sale at all! But you were drawn in, and you at least feel like you’re getting bargains, even if you’re paying full price.
