This idea came last year, when Ashley moved from Queensland to Sydney and he watched a video of Yanis Marshall, Arnaud and Mehdi (a trio of male dancers in high heels) on TV. Next day he questioned the female executive at his bank how an object could make you feel empowered.
“I asked her how could an object make you feel powerful? So, she said, ‘try them on and see’,” Maxwell-Lam told News.com.au. “I did and exactly what she said rang true. I’ve never felt more empowered then putting on a pair of stilettos and walking through a marble lobby.”