Not having a pricing strategy

For example, you want $10,000 for your used car. You have determined that this is a fair price, halfway between the wholesale and retail price estimates for a vehicle such as yours. So, you ask for $10,000 in your advertising.

 

But, what do you do if a serious buyer offers $9,000? Should you have initially asked for $11,000? Or, should you hold firm at $10,000? What about countering with $9,500?

 

Think about these scenarios before you offer your car for sale!

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