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7. Smart mirrors
Retail isn’t just moving online – online features are coming into the retail space. That’s the case for smart mirrors, which can be used in two key ways: to provide customers with ‘virtual try-on’ options, with mirrors used in non-retail spaces; or to act as personal style assistants which recommend clothes and show what’s in stock when used in store changing rooms.
The Tommy Hilfiger shop in Bond Street, London has already trialed a basic version of a smart mirror.
