G.I. Joe
Hasbro’s G.I. Joe, the world’s first action figure, was initially made to represent four branches of the U.S. military. “America’s movable fighting man” later became a more generic American hero, boasting an array of merchandise from posters and T-shirts, to video games and kites. Like other large toy makers, Hasbro has turned to China and India to manufacture its G.I. Joe goods.